UK organic food and drink sales boom during lockdown


Sales of organic food and drink rose sharply in the UK during lockdown – and have soared by double the rate of non-organic equivalents over the past year.

Organic bananas, chicken, eggs and wine are among the standout winners that, from January, helped supermarkets enjoy the highest sales growth in the sector since December 2016.

Data from the market research company Nielsen shows organic food and drink sales grew by 6.1% – almost double the 3.2% growth of non-organic food and drink products – in the year ending May 2020. It also reported a 18.7% increase in organic sales in the 12 weeks to the end of May – which includes 10 weeks of lockdown – compared with a 14.2% increase in non-organic equivalents.

The figures were released by the Soil Association, the trade body which licenses organic products and promotes organic farming.

The sector is on track to hit the £2.6bn mark by the end of the year, exceeding the £2.5bn originally projected, the association said.

“Organic farming is a whole system approach that nurtures the soil, biodiversity and our planet,” said Louisa Pharoah of the Soil Association. “The Covid-19 pandemic has meant more people appreciate where food comes from, and with the increased interest in growing veg in our gardens and home baking, there’s never been a better time to talk to people about the benefits of organic farming.”

The UK’s largest supermarket, Tesco, reported a “steady increase” in the popularity of organic produce as its customers become more conscious about health and provenance. Its most popular organic product is its Fairtrade banana five-pack; customers buy on average about 261,000 bananas per day this way.

It said organic fresh produce sales had risen 5% in volume compared with last year, while during the lockdown months this reached more than 12% growth on the same period last year. Beyond fresh fruit and veg, its most popular food is its organic egg six-pack, with more than 48m individual eggs sold over the past six months.

At Waitrose, sales of organic food and drink have increased by 13% compared with last year. Categories which have shown some of the biggest sales increases include chicken (up 42%), vegetables (up 23%) and eggs (up 13%).

The Co-op convenience retailer said sales of its organic wines outperformed those of its total range this year.


Like it? Share with your friends!

What's Your Reaction?

hate hate
0
hate
confused confused
0
confused
fail fail
0
fail
fun fun
0
fun
geeky geeky
0
geeky
love love
0
love
lol lol
0
lol
omg omg
0
omg
win win
0
win
admin

0 Comments

Your email address will not be published. Required fields are marked *

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format